Devotees don't go to cinema, but eat chocolate.

Two points: A devotee doesn’t speculate when he is on a high spiritual stage, the paramahamsa stage, and he doesn't go to cinema. Prabhupada takes his own example to illustrate the repulsion the devotee has for the seventh art. 

This morning, I was listening to him.

"Kṛṣṇa says in the Bhagavad-gītā: 'I am this, I am this, I am that, I am that.' God says. Why don't you understand Him as He says? If I say that "I am from India. My birthplace is in Calcutta. I have got five children. I was formerly a businessman," then why don't you understand, why do you speculate about me? What is the use of this speculation?

If you actually want to know what Swāmījī is, Swāmījī says that "I was a householder, and I was doing medical business. I have got five children," and this and that, so that is sufficient. Why do you want to know Swāmījī by speculation? Similarly, these rascals will try to understand Kṛṣṇa by speculation. No. There is no need. That is paramahaṁsa stage.

There was an incidence in my life. I was, of course, at that time a householder. So one of my friend was going to cinema with his family, and he saw me. I was in the street, and he immediately stopped his car and he asked me: "You come. We are going to the cinema." I refused. I said: "If you give me one thousand dollars, still I shall not go to the cinema." So he dragged me. He took me to the cinema house, but I never entered. I came back. You see? Because it was detestful.

When one becomes completely separated from all these material desires, even if you offer him some profit, he'll not accept. It is the test. 

Just like our students, Kṛṣṇa conscious person, if he is invited, "Come on, there is a nice picture in the cinema," no. He'll never go. He'll never go. [chuckles] Because he has become haṁsa.

Śrīdhara Svāmī explains: just like swans, they take pleasure in the mānasa-sarovara, in a place with transparent water, lilies and a very nice garden. They take pleasure."